"Hell Yeah, It's Vegan" is a new and upcoming fictitious subscription box. I have created an introductory booklet that tells a little bit about the brand and a reveal of their first launch, the Repair box. 

This was a project I worked on for university where we were given an object to explore and then communicated our findings in a unique and subtle way. 

I was given the object "Mallow" which is a plant that comes with many interesting myths and also medicinal properties. The Repair box explores the characteristics of mallow in a playful and lighthearted way.

The booklet was made by hand using saddle stitching to bind the book together. I printed on an off-white, eco friendly paper to fit in with the values of the brand.